Read indepth magazine
Custom Line and Venini: The Ultimate Collaboration in Italian Design
Custom Line and Venini, two iconic luxury brands that are known the world over, are the epitome of Italian design and creative quality. Throughout September, these two design giants will be offering a chance to view their collaborative efforts during exclusive events linked to the world of yachting and design.
Custom Line is a Ferretti Group brand; a world leader in the design, construction and sale of luxury superyachts. The expertly designed yachts from Custom Line are built to stand the test of time and to reflect the personalities and lifestyles of the yacht’s owners. A combination of industrial production and world class Italian craftsmanship, Custom Line yachts stand out for their exceptional quality, cutting edge technology and optimum performance at sea.
Venini is an artistic glass company known the world over for the excellence of its vibrant creations and its distinctive and prestigious colour palette composed of 125 elegant shades. The master glassmakers have always been the heart and soul of the glassworks and have handed down the knowledge of their trade since the company's founding in 1921.
These two titans of design will be welcoming in the new yachting season by presenting their new products at a number of the international events scheduled throughout September. They will start at the Ferretti Group Private Preview, an exclusive international yachting event at which guests can find out about the launch of new products in 2021. The event is held in Monte Carlo and runs from the 2nd - 4th of September. Then they will be making an appearance at three of the most prestigious European boat shows: the Cannes Yachting Festival, 7th - 12th of September, the Genoa Boat Show, 16th - 21th of September and the Monaco Yacht Show, 22th - 25th of September. The timeless designs created by Venini will be featured on Custom Line yachts giving customers the chance to admire the artistic harmony generated by this creative partnership.
In addition to exhibiting on a yachting stage, the collaborative efforts of Custom Line and Venini will also be on display during the most eagerly awaiting international design event of the year, the Fuori Salone, held 4th - 10th of September. At this exclusive event in Milan the two companies will celebrate their partnership with an exhibition portraying the union among the art in naval tradition, design and contemporary art.
The creations presented by VENINI at this event include the iconic Plate by Tapio Wirkkala and Acqua by Michela Cattai, not to mention Otto by Luca Nichetto and Celesti by Atelieir Oi.