IWC X Hot Wheels Watch & Model Car Collectors for Charity

By Christina Tsangaris

Number One of a limited-edition of just 50 IWC x Hot Wheels Racing Works Collector’s Sets has sold for £70,000, racing past its pre-sale estimate, with all proceeds being donated to children’s charity the Two Bit Circus Foundation, in a timed online auction hosted by Bonhams.com.

A must for motorsport watch enthusiasts and collectors, the set is the latest collaboration between the Swiss luxury watchmaker and Hot Wheels, Mattel’s world-leading toy brand. It includes two unique offerings: a Pilot’s Watch Chronograph Edition “IWC x Hot Wheels™ Racing Works” and a Hot Wheels™ Mercedes-Benz 300SL “Racing Works Edition”, presented in a bespoke metal toolbox.

In addition, the special charity lot included a virtual tour of the IWC Manufacturing base and a pair of signed driving gloves belonging to Austrian driver Laura Kraihamer, driving for the IWC Racing team at the recent 78th Goodwood Member’s Meeting, where the set was unveiled in the presence of Laura and former Formula 1 driver, David Coulthard.

The special charity lot was the subject of a flurry of late bids in the last eight minutes of the sale, which saw the figures rapidly rise from £42,000 to £70,000, when the digital hammer fell.  All proceeds from the special single-lot sale are being donated to the Two Bit Circus Foundation, a non-profit organisation which creates learning experiences for children to inspire entrepreneurship, encourage young inventors and instil environmental stewardship. 

Penny Andrews, Head of Department, Bonhams Watches Knightsbridgesaid: “We are absolutely thrilled with this result, with the final figure achieved being way above the ambitious pre-sale estimate, and are pleased that Bonhams has played a part in this special auction by IWC and Mattel, supporting this worthy cause.” 

"We are absolutely thrilled with this result, with the final figure achieved being way above the ambitious pre-sale estimate, and are pleased that Bonhams has played a part in this special auction by IWC and Mattel, supporting this worthy cause."

Penny Andrews, Head of Department, Bonhams Watches Knightsbridge

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"We are absolutely thrilled with this result, with the final figure achieved being way above the ambitious pre-sale estimate, and are pleased that Bonhams has played a part in this special auction by IWC and Mattel, supporting this worthy cause."

Penny Andrews, Head of Department, Bonhams Watches Knightsbridge
By Christina Tsangaris