MYS 2024: Diego Luca on Being a Broker & Superyacht Influencer

Diego Luca has established himself as a dynamic figure in the superyacht industry, and has the unique ability to seamlessly blend his roles as a social media influencer and yacht broker to elevate his recognisable brand. These two components of brokerage and internet presence beautifully compliment each other, allowing him to create content to showcase his work in innovative ways. 

Luca highlighted the autonomy he enjoys over his Instagram account. His clear vision drives every piece of content he shares, from conceptualization to execution. This hands-on approach ensures that each post authentically reflects his style and message, allowing him to engage with his audience on a more personal level.

When he takes on a new client, Luca discusses how he dedicates himself to understanding their unique needs and aspirations thoroughly. This approach enables him to assemble a tailored team that can provide bespoke solutions, ensuring that each client feels valued and understood. His commitment to personalization is a cornerstone of his brokerage work, setting him apart in a competitive industry.

During the challenging times of the Covid-19 pandemic, Luca turned his focus toward his artwork, drawing inspiration primarily from music. He shared that listening to a specific song often ignites his creative process; he begins by writing down the song title, which serves as the foundation for his artistic expression. Layer by layer, he brings his pieces to life, and today, his artwork is displayed around the world, cherished by friends and clients alike. Luca commented: ‘I’m a superyacht broker by day, and by night I’m an artist’.

On a personal note, Luca opened up about his experience with ADHD, which he views as a superpower rather than a limitation. His positive outlook allows him to leverage the traits associated with ADHD to enhance both his professional and artistic pursuits. By embracing this aspect of himself, he de-stigmatises the condition, offering a unique perspective on how it can be a catalyst for success and creativity. 

Watch the full interview with Diego Luca above.