Sanlorenzo Expanding Presence Down Under With New Sydney Office

As part of the Sanlorenzo Group, Bluegame shares the same commitment to luxury and innovation, further emphasising the growing demand for high-end yachts in the Asia-Pacific region. With Australia ranking among the top 10 countries worldwide for superyacht ownership, the new Sydney office is a perfect reflection of this increasing market interest.

Joachim Howard, Country Sales Manager for Sanlorenzo Australia, expressed: 'The opening of Sanlorenzo Australia emphasises our confidence in the Australian market as a key player in the global yachting scene [...] With the stunning natural beauty of the region, coupled with a strong appreciation for Italian luxury brands, Australia is the perfect stage to showcase Sanlorenzo’s unparalleled craftsmanship and innovation.'

Luca Cristino, CEO of Simpson Marine Group, added, 'The debut of the Bluegame BGX63 and our iconic models, the SX76 and SD126, signals the next chapter in our mission to bring the ultimate yachting experience to new audiences. Key hubs such as Sydney, the Gold Coast, and Perth serve as epicenters for yachting activities, offering stunning cruising grounds like the Whitsundays, the Great Barrier Reef, and Sydney Harbour. [...]  With this new office, we also aim to build deeper connections with our clients and redefine yachting luxury in Australia.'

The launch of the Sydney office positions the company to deliver fantastic services to Australian clients. As Sanlorenzo looks toward 2025, the company is eager to engage in prominent regional events, including the Sanctuary Cove International Boat Show, where it will debut its newest yacht models arriving in the region.