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Sanlorenzo's Architectural Odyssey at Milan Design Week
From April 7-17, the historic University of Milan will become the canvas for ‘Wind Labyrinth’ an immersive installation conceived by Piero Lissoni that challenges the conventional boundaries between nautical design and spatial experience. Curated by Lissoni, Sanlorenzo's artistic director since 2018, the installation promises to be more than a showcase. It is a manifestation of the brand's philosophical approach: where each yacht is not just a vessel, but a complex narrative of human aspiration, technological innovation, and aesthetic vision.
The installation celebrates Nautor Swan's recent integration into the Sanlorenzo universe, showcasing an amalgamation of yachting, art, and sustainable innovation. ‘Wind Labyrinth’ features a maze of upcycled sails, creating an ethereal atmosphere that embodies the essence of sailing and the sea.
Massimo Perotti, Executive Chairman of Sanlorenzo, emphasises the company's commitment to sustainability and innovation in the yachting world. The installation not only highlights Sanlorenzo's design aptitude but also underscores their pioneering role in pursuing carbon neutrality and technological advancements in the nautical industry. ‘We aim to reaffirm our commitment to respecting the planet, where every element, from design to nature, contributes to an ecosystem of excellence and innovation’ states Perotti.
This year's participation in the INTERNI CRE-ACTION exhibition-event reaffirms Sanlorenzo's position as a leader in high-end design and sustainable yachting. The ‘Wind Labyrinth’ promises to transport visitors into a dreamlike dimension, offering a unique sensory experience that captures the poetry of the sea through design and innovation.
Compared to other Milan Design Week installations, Wind Labyrinth's focus on the nautical world and its use of authentic sailing materials sets it apart from more traditional design presentations.
"We aim to reaffirm our commitment to respecting the planet, where every element, from design to nature, contributes to an ecosystem of excellence and innovation."
"We aim to reaffirm our commitment to respecting the planet, where every element, from design to nature, contributes to an ecosystem of excellence and innovation."
Mr. Massimo Perotti, the Executive Chairman, Sanlorenzo.